We helped launch Hippo&Crate, the first subscription-based brand that is transforming the way we shop for toothcare with personalised crates, delivered straight to your door. In response to an industry that tends to overwhelm consumers with specs and jargon, we crafted a unique visual language to establish Hippo&Crate as a brand that stands for beautiful, honest and affordable toothcare.

A unique brand deserved a unique name and when it came to naming Hippo&Crate, we needed to think outside the box (or crate in this case). We used influence from Hippocrates, a Greek physician who was considered one of the most outstanding figures in the history of healthcare. We combined this with the concept of the subscription service and the ‘crate-like’ box that the packages are delivered to your door in to create a truly standout brand name.